Monday 16th March

Today i started an audience questionnaire to find out information into why current year 12 students came to sixth form. Questions included how they found out about sixth form, what attracted them to come to sixth form, and what they look for in advertising, after ding this i can compile the information and begin putting together my plans for different aspects of advertising KN6. After this i will try to make a focus group, get a few people together to talk about these questions that were asked, so i can get an oral response from audiences.

Monday 9th March

Today, we did some research on demographics and psychographics to find out what they were and how they will help us with our sixth form project. We found out that they will become very useful when we started to produce our products. It also gave us a great idea into how the audience gets what they want to see. Also i finished all of my work on advertising, which included a presentation on different types of advertising, i then printed that off a stuck it in my portfolio, which is now up to date with everything i have done. I now plan to look into some audience research to see what will attract year 11 to the sixth firm and also asking year 12 and 13 students for what attracted them to the sixth form.

Monday 1st March

Today was important as we had our first interview with our COMMISSION client, it gave us the chance to fully understand what he wants from us, more information about the project and also the chance to get across some initial ideas. I asked him a wide rang of question from if i could use the internet for the project which he replied yes definitely, to what could i use a solid base for my project, where can i start from, he said to start with an internet base if i could. The interview was of great use as it gave me a full understanding of what he requires from us in the project, and also some ideas from which i can start the project on.